Featured in Green Beauty Conversations Podcast

Listen to the newest episode of the Green Beauty Conversations podcast as I talk with Lorraine about the recent EU greenwashing ban.

I'm thrilled to share some exciting news! I was recently featured on the esteemed podcast, Green Beauty Conversations, hosted by Lorraine Dallmeier, CEO of Formula Botanica. This episode delves into the newly proposed EU Greenwashing Directive, a significant step towards enhancing transparency and sustainability within the beauty industry.

A new era for sustainable beauty brands

Pretty soon, any beauty brand making eco-friendly claims in the European Union might want to start looking over their shoulder if they haven’t got the evidence to back up their sustainability claims. The new EU Greenwashing Directive aims to protect consumers by banning misleading claims. As I emphasize in the podcast, "If there’s no proof, it can’t be said." This directive is a game-changer for our industry.

In this episode, you will hear:

  • The EU’s new Greenwashing directive: An in-depth look at the regulations aimed at eliminating false environmental claims in beauty products.
  • Implications for the cosmetics industry: How these regulations will affect cosmetic and personal care brands, particularly those operating in the EU, and the steps they need to take to comply.
  • Challenges and Opportunities: Insights into the challenges small and medium-sized enterprises might face under the new directive and the opportunities for brands to genuinely embrace sustainability.
  • The future of sustainable beauty: Predictions on how the directive might influence global regulations and the future of green beauty marketing.

Listen to the Podcast

This episode is a must-listen for anyone working in the cosmetics industry, especially if you are a brand selling in the EU. Listen here.

“We want an economy that works for people, not just for profit. This greenwashing ban is a step towards making the beauty industry more transparent and sustainable.”